Kingstar Winning: From Electronic Medical Records to Integrated Healthcare in China

Kingstar Winning’s president, Zhou Wei, sought to position his company for faster growth in anticipation of a market shakeup among providers of electronic medical records (EMRs) and e-health solutions to hospitals in China. The options he was considering included expanding the company’s domestic project base, a domestic merger or acquisition, and international growth, possibly through a joint venture project with Huawei. The case describes the history and growth of Winning, contextualizes the transition from paper to electronic medical records underway in China, analyzes Winning’s approach to EMR development through “software as a service” and a “flexible R&D mode,” and evaluates specific projects at two hospitals in the Shanghai region. Financial data is provided for the company, along with market projections and additional information on the use of EMRs.