How Chinese Retailers Are Reinventing the Customer Journey Five lessons for Western companies

MJ Greeven; K Xin; GS Yip

How Chinese Retailers Are Reinventing the Customer Journey Five lessons for Western companies

MJ Greeven (First Author)
, K Xin (Participant Author)
, GS Yip (Participant Author)

组织行为学/人力资源管理学

International Institute for Management Development
Imperial College London

科研成果: 期刊稿件 › 期刊论文

源语言	英语
页（从-至）	84-+
页数	11
期刊	Harvard Business Review
卷	99
期	5
出版状态	已出版 - 9 9月 2021

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