The Link 2018

Table of contents

Cover Story
04 Keeping it Real
06 Real Situation Learning Method: Case teaching gets an upgrade
10 Drifting Deeper, Exploring Wider: CEIBS MBA Programme Director
Prof Juan Fernandez on the Real Situation Learning Method
14 Transforming Zotter’s Chocolate Theatre into a Classroom
20 Victorinox: Built to Last
employee IntervIew
26 Conscientiousness is a Culture
32 Finding Joy on the Job
37 Savouring Each Victory
CeIBS Around the world
42 China’s Service Sector Will be Major Focus of Reform &
Opening-up; Executive Forums in Beijing; Shenzhen Campus
Hosts Annual HR Forum
44 RSLM: Vital to CEIBS Excellence Exchange Programmes
46 Connectivity and Beyond
~ Stories from CEIBS Africa AMP/ODP Shanghai Module
FeAture
48 Raffarin: Similarities and differences between Chinese,
French, and US leadership
52 The 2020 Board: The Future of Company Boards
Ceo tAlk
54 Zhang Bangxin: Visionary in the Field of Education
entrepreneurIAl SpIrIt
58 Wang Hongjie: Back to CEIBS
CeIBS knowledge
62 China’s Digital Revolution
AlumnI voICe
70 An Atypical MBA Student’s Self-Transformation