POOK Technology: How AI Drives Business Value and Enhances Productivity

POOK Technology is a comprehensive brand management company. In 2018, POOK implemented the Amoeba Management model and initiated a digital transformation with the aim of achieving flexible and efficient operations. Eventually, however, challenges arose in adapting the tools and technology most effective for the company’s goals. Then, in 2022, POOK founder Yu Yong encountered ChatGPT-3.5 and realized that it could resolve the issue of knowledge empowerment. Since then, POOK has successfully applied AIGC (Generative AI) across multiple areas, including design, planning, and customer service, using precise task decomposition and quantitative management to achieve efficient knowledge reuse and automated operations. At the same time, the company undertook a reorganization of its Amoeba model to optimize its alignment with AI capabilities fully embedded in the workflow. As AI technology gradually became the core driver of productivity, POOK saw a significant increase in internal productivity and developing potential for external services. These emergent capabilities have presented the company with a strategic growth option in building industry infrastructure.