How Chinese Retailers Are Reinventing the Customer Journey Five lessons for Western companies

MJ Greeven; K Xin; GS Yip

How Chinese Retailers Are Reinventing the Customer Journey Five lessons for Western companies

MJ Greeven (First Author)
, K Xin (Participant Author)
, GS Yip (Participant Author)

Organizational Behavior/Human Resource Management

Research output: Contribution to journal › Journal

Original language	English
Pages (from-to)	84-+
Number of pages	11
Journal	Harvard Business Review
Volume	99
Issue number	5
Publication status	Published - 9 Sept 2021

Indexed by

FT
ABDC-A
SSCI

OpenUrl availability

Full text

Cite this

@article{f442f323b2cc482887d38b3b62245c78,

title = "How Chinese Retailers Are Reinventing the Customer Journey Five lessons for Western companies",

author = "MJ Greeven and K Xin and GS Yip",

year = "2021",

month = sep,

day = "9",

language = "English",

volume = "99",

pages = "84--+",

journal = "Harvard Business Review",

issn = "0017-8012",

publisher = "Harvard Business School Publishing",

number = "5",

}

TY - JOUR

T1 - How Chinese Retailers Are Reinventing the Customer Journey Five lessons for Western companies

AU - Greeven, MJ

AU - Xin, K

AU - Yip, GS

PY - 2021/9/9

Y1 - 2021/9/9

UR - https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=ceibs_wosapi&SrcAuth=WosAPI&KeyUT=WOS:000691637800019&DestLinkType=FullRecord&DestApp=WOS

M3 - Journal

SN - 0017-8012

VL - 99

SP - 84-+

JO - Harvard Business Review

JF - Harvard Business Review

IS - 5

ER -

How Chinese Retailers Are Reinventing the Customer Journey Five lessons for Western companies

Indexed by

OpenUrl availability

Other files and links

Cite this