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CIFI Group (B): Hunkering Down

  • Siew Kim Jean Lee
  • , Chi Zhang

Research output: Other contributionCase Study

Abstract

Supplement to CIFI Group (A): Liquidity Crisis. Case B picks up in November 2022, when CIFI publicly acknowledged its liquidity crisis, and spans through July 2023. It presents the company’s three-phase response strategy: Step 1, “Hunker Down,” which involved immediate stabilizing actions; Step 2, “Survive,” which focused on short-term crisis response; and Step 3, “Rise Again,” which emphasized long-term planning and recovery. The case allows students to examine how organizational resilience is built and sustained during and after a crisis.
Original languageEnglish
Number of pages4
Publication statusPublished - 30 May 2024

Case number

OB-24-035

Case normative number

OB-24-035-CE

Case type

Field Case

Update date

26/03/2025

Supplement

For more details, please visit www.chinacases.org

Published by

China Europe International Business School

Keywords

  • crisis management
  • cultural resilience
  • long-termism
  • organizational resilience
  • real estate company
  • resilient company
  • resilient leadership
  • resilient thinking

Case studies discipline

  • General Management
  • Human Resource Management
  • Organizational Behavior

Case studies industry

  • Real Estate and Rental and Leasing

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