| Original language | Chinese (Simplified) |
|---|---|
| Pages (from-to) | 28-44 |
| Journal | 营销科学学报 |
| Issue number | 1 |
| Publication status | Published - 2019 |
Keywords
- “逆向型”企业
- 多案例研究
- 成长路径
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- CSSCI
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| Original language | Chinese (Simplified) |
|---|---|
| Pages (from-to) | 28-44 |
| Journal | 营销科学学报 |
| Issue number | 1 |
| Publication status | Published - 2019 |