Abstract
消费者如果事先形成了一种期望或态度,就会对事后的消费评价产生很大影响。如果先相信它好,它就会变好;如果相信它不好,就会变得不好。
| Original language | Chinese (Simplified) |
|---|---|
| Pages (from-to) | 74-77 |
| Journal | 中欧商业评论 |
| Issue number | 2 |
| Publication status | Published - 2011 |
Junsong Chen (First Author)
Research output: Contribution to journal › Journal
| Original language | Chinese (Simplified) |
|---|---|
| Pages (from-to) | 74-77 |
| Journal | 中欧商业评论 |
| Issue number | 2 |
| Publication status | Published - 2011 |