Research output per year
Research output per year
Abstract
年轻的豪华车品牌英菲尼迪将“感性”作为差异化标签开展营销，在2015年市场极其低迷的情况下增速超过30％。
| Original language | Chinese (Simplified) |
|---|---|
| Pages (from-to) | 84-93 |
| Journal | 中欧商业评论 |
| Issue number | 4 |
| Publication status | Published - 2016 |
Keywords
- 低迷
- 品牌
- 差异化
- 市场
- 感性营销
- 豪华车
Research output
- 2 Case Study
-
英菲尼迪：期待比肩豪华车德系三强（A）
Translated title of the contribution :Infiniti: Taking on the German Big Three (A) Research output: Other contribution › Case Study
-
英菲尼迪：期待比肩豪华车德系三强（B）
Translated title of the contribution :Infiniti: Taking on the German Big Three (B) Research output: Other contribution › Case Study