Personal profile
Personal profile
2006 PhD, INSEAD, France
2003 MSc, INSEAD, France
1998 BEng, Tsinghua University, China
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 12 Responsible Consumption and Production
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Designing the content of advertising in a differentiated market
Soberman, D. A. (First Author) & Xiang, Y. (Participant Author), Mar 2022, In: International Journal of Research in Marketing. 39, 1, p. 190-211 22 p.Research output: Contribution to journal › Journal
2 Citations (Web of Science) -
Income Tax and Salesforce Performance: A Micro Perspective
Chen, Y., Xiang, Y. & Yu, F., Dec 2022, SSRN, 33 p.Research output: Working paper › Preprint
Open AccessFile224 Downloads (Pure) -
The Effect of Marketing Breadth and Competitive Spread on Category Growth
Xiang, Y. (First Author), Soberman, D. (Participant Author) & Gatignon, H. (Participant Author), Feb 2022, In: Production and Operations Management. 31, 2, p. 622-644 23 p.Research output: Contribution to journal › Journal
2 Citations (Web of Science) -
Chow Tai Fook's Hua Collection: Disruptive Branding in a Commoditized Market
Xiang, Y., Cao, Z. & Li, Y., 30 Jun 2021, 15 p.Research output: Other contribution › Case Study
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周大福传承系列：颠覆同质化竞争的品牌创新
Translated title of the contribution :Chow Tai Fook's Hua Collection: Disruptive Branding in a Commoditized Market Research output: Other contribution › Case Study