Yi Lu

2015 Ph.D. in Marketing, Yale University, U.S.
2009 B.A. in Economics, Peking University, China

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AI时代的商业进化蓝图
Translated title of the contribution: Navigating AI-Powered Business Transformation: A White Paper 汪泓 (Guest editor), 杜道明 (Guest editor), 王琪 (Editor), 范凌 (Editor), 郭薇 (Editor), 任远 (Editor), 刘方舟 (Editor), 鲁薏 (Editor), 陈卓, 李子贤 (Editor), 邹育微 (Editor), 赵洋 (Editor), 熊文 (Editor), 邹沅铮 (Editor) & 张可人 (Editor), May 2025, 38 p.
Research output: Book/Report › Report

Open Access
File
Labubu,一个顶流IP的诞生
鲁薏 & 汪小舟, 2025, In: 商学院. 8
Research output: Contribution to journal › Journal
Navigating AI-Powered Business Transformation: A White Paper
Wang, H. (Guest editor), Turpin, D. V. (Guest editor), Wang, Q. (Editor), Fan, L. (Editor), Guo, W. (Editor), Ren, Y. (Editor), Liu, F. (Editor), Lu, Y. (Editor), Chen, Z., LI, E. (Editor), Zou, Z. (Editor), Zhao, Y. (Editor), Xiong, W. (Editor), Zou, Y. (Editor) & Zhang, K. (Editor), May 2025, 37 p.
Research output: Book/Report › Report

Open Access
File
SuperMonkey: A Pay-Per-Session Gym
Lu, Y., Zhang, H. & Huang, X., 30 May 2024, 12 p.
Research output: Other contribution › Case Study
元隆雅图：体育IP营销与业务赋能（A）
Translated title of the contribution: Yuanlong Yato: Sports Marketing and Business Empowerment (A)鲁薏 & 曹之静, 20 Jul 2024, 14 p.
Research output: Other contribution › Case Study