Personal profile

Personal profile

2015 Ph.D. in Marketing, Yale University, U.S.
2009 B.A. in Economics, Peking University, China

Fingerprint

Dive into the research topics where Yi Lu is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
  • 1 Similar Profiles

Collaborations and top research areas from the last five years

Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
  • Labubu,一个顶流IP的诞生

    鲁薏 & 汪小舟, 2025, In: 商学院. 8

    Research output: Contribution to journalJournal

  • SuperMonkey: A Pay-Per-Session Gym

    Lu, Y., Zhang, H. & Huang, X., 30 May 2024, 12 p.

    Research output: Other contributionCase Studies

  • 元隆雅图:体育IP营销与业务赋能(A)

    Translated title of the contribution: Yuanlong Yato: Sports Marketing and Business Empowerment (A)鲁薏 & 曹之静, 20 Jul 2024, 14 p.

    Research output: Other contributionCase Studies

  • 元隆雅图:体育IP营销与业务赋能(B)

    Translated title of the contribution: Yuanlong Yato: Sports Marketing and Business Empowerment (B)鲁薏 & 曹之静, 20 Jul 2024, 10 p.

    Research output: Other contributionCase Studies

  • 超级猩猩:不办卡的健身房

    Translated title of the contribution: SuperMonkey: A Pay-Per-Session Gym鲁薏, 张华 & 黄夏燕, 30 May 2024, 15 p.

    Research output: Other contributionCase Studies