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王 雅瑾

Yajin Wang

Associate Dean (Research)

 https://orcid.org/0000-0003-3712-8713

  • China

Personal profile

Personal profile

2015, Ph.D. in Marketing, Carlson School of Management, University of Minnesota, USA
2010, M.A. in Mass Communications, University of Minnesota, USA
2007, B.A. in Journalism, Peking University, China

Research interests

Branding strategy
Marketing strategy
Luxury brand and consumption
Customer insights
Evolutionary psychology and marketing

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  1. SDG 9 - Industry, Innovation, and Infrastructure
    SDG 9 Industry, Innovation, and Infrastructure
  2. SDG 13 - Climate Action
    SDG 13 Climate Action

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Collaborations and top research areas from the last five years

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  • 2026 ESG White Paper

    Wang, H., Bournois, F., Wang, Y., He, Z., Chen, S. & Rui, M., 2026, 105 p.

    Research output: Book/Report › Report

    Open Access
    File
    33 Downloads (Pure)

  • 2026 ESG白皮书

    Translated title of the contribution: 2026 ESG White Paper 汪泓 (Editor), 濮方可 (Editor), 王雅瑾 (Editor), 何梓晴 (Editor), 陈世敏 (Editor) & 芮萌 (Editor), May 2026, 87 p.

    Research output: Book/Report › Report

    Open Access
    File
    26 Downloads (Pure)

  • vivo品牌：突破高端的探索

    Translated title of the contribution: vivo's Strategic Ascent: Building a Premium Brand in a Polarized Smartphone Market王雅瑾, 朱琼 & 何梓晴, 15 Apr 2026, 14 p.

    Research output: Other contribution › Case Study

  • 2025 ESG白皮书

    Translated title of the contribution: 2025 ESG White Paper 汪泓 (Editor), 杜道明 (Editor), 王雅瑾 (Editor), 何梓晴 (Editor), 濮方可 (Editor), 陈世敏 (Editor), 芮萌 (Editor) & 张飞达 (Editor), May 2025, 85 p.

    Research output: Book/Report › Report

    Open Access
    File
    1333 Downloads (Pure)

  • ESG价值共创的未来挑战与机遇

    王雅瑾 & 刘耿, 2025, In: 企业家信息. 2

    Research output: Contribution to journal › Journal

View all 27 research outputs