Personal profile
Personal profile
2015, Ph.D. in Marketing, Carlson School of Management, University of Minnesota, USA
2010, M.A. in Mass Communications, University of Minnesota, USA
2007, B.A. in Journalism, Peking University, China
Research interests
Branding strategy
Marketing strategy
Luxury brand and consumption
Customer insights
Evolutionary psychology and marketing
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 9 Industry, Innovation, and Infrastructure
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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2024 CEIBS ESG White Paper
Wang, H., Turpin, D. V., Wang, Y., He, Z., Bournois, F., Lee, S. K. J., Chen, S. & Rui, M., 30 May 2024Research output: Book/Report › Report
Open AccessFile5459 Downloads (Pure) -
Developing Strengths or Remedying Weaknesses? How Perceived Social Mobility Affects Parents' Purchase Preferences for Children's Educational Products
Chen, Q., Wang, Y. & Zhang, Y., 6 May 2024, In: Journal of Marketing. 88, 5, p. 46-62 17 p.Research output: Contribution to journal › Journal
Open AccessFile13 Citations (Web of Science)1024 Downloads (Pure)