Research output per year
Research output per year
Personal profile
Personal profile
2015, Ph.D. in Marketing, Carlson School of Management, University of Minnesota, USA
2010, M.A. in Mass Communications, University of Minnesota, USA
2007, B.A. in Journalism, Peking University, China
Research interests
Branding strategy
Marketing strategy
Luxury brand and consumption
Customer insights
Evolutionary psychology and marketing
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 9 Industry, Innovation, and Infrastructure -
SDG 13 Climate Action
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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2026 ESG White Paper
Wang, H., Bournois, F., Wang, Y., He, Z., Chen, S. & Rui, M., 2026, 105 p.Research output: Book/Report › Report
Open AccessFile17 Downloads (Pure) -
vivo品牌：突破高端的探索
Translated title of the contribution :vivo's Strategic Ascent: Building a Premium Brand in a Polarized Smartphone Market Research output: Other contribution › Case Study
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