王 琪

Qi Wang

Department Chair (Marketing)

 https://orcid.org/0000-0002-5672-7095

  • China

Personal profile

Personal profile

2005 Ph. D in Marketing, University of Florida, USA
1994 M.S in Econometrics, SUN YAT-SEN (Zhongshan) University, China
1991 B.S in Applied Mathematics, Zhengzhou University, China

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 12 - Responsible Consumption and Production
  • SDG 13 - Climate Action

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Collaborations and top research areas from the last five years

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  • AI搜索时代: 从GEO到AIBE的品牌新蓝图｜GEO白皮书｜2026

    Translated title of the contribution: The AI Search Era: A Brand-New Blueprint for Brands from GEO to AIBE (GEO White Paper 2026)王琪 (Editor) & 刘震 (Editor), 7 Nov 2025, 65 p.

    Research output: Book/Report › Report

    Open Access
    File
    33 Downloads (Pure)

  • AI时代的商业进化蓝图

    Translated title of the contribution: Navigating AI-Powered Business Transformation: A White Paper 汪泓 (Guest editor), 杜道明 (Guest editor), 王琪 (Editor), 范凌 (Editor), 郭薇 (Editor), 任远 (Editor), 刘方舟 (Editor), 鲁薏 (Editor), 陈卓, 李子贤 (Editor), 邹育微 (Editor), 赵洋 (Editor), 熊文 (Editor), 邹沅铮 (Editor) & 张可人 (Editor), May 2025, 38 p.

    Research output: Book/Report › Report

    Open Access
    File
    2 Downloads (Pure)

  • Navigating AI-Powered Business Transformation: A White Paper

    Wang, H. (Guest editor), Turpin, D. V. (Guest editor), Wang, Q. (Editor), Fan, L. (Editor), Guo, W. (Editor), Ren, Y. (Editor), Liu, F. (Editor), Lu, Y. (Editor), Chen, Z., LI, E. (Editor), Zou, Z. (Editor), Zhao, Y. (Editor), Xiong, W. (Editor), Zou, Y. (Editor) & Zhang, K. (Editor), May 2025, 37 p.

    Research output: Book/Report › Report

    Open Access
    File
    1 Downloads (Pure)

  • 珂岸：数据驱动打造男性护肤品牌

    Translated title of the contribution: Refresh: A Data-driven Men’s Skincare Brand王琪 & 曹之静, 20 Jul 2024, 17 p.

    Research output: Other contribution › Case Study

  • 维谛技术：B2B企业的数字营销探索

    Translated title of the contribution: Vertiv: A B2B Company’s Explorations in Digital Marketing王琪, 郭薇 & 赵玲, 20 Jul 2024, 15 p.

    Research output: Other contribution › Case Study

View all 17 research outputs