Personal profile
Personal profile
Ph.D., New York University, Leonard N. Stern School of Business
B.A., Seoul National University, Korea
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 12 Responsible Consumption and Production
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Collaborations and top research areas from the last five years
Research output
- 7 Journal
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Usage complementarity vs. basket co-occurrence: Discount depth reliance in digitally personalized product recommendations
Choi, J. & Park, H. Y., 2025, In: Journal of Retailing. 101, 2, p. 177-196 20 p.Research output: Contribution to journal › Journal
Open AccessFile174 Downloads (Pure) -
How consumers with hedonic (vs utilitarian) purchase motive use item-price (vs price-item) presentation order as a mechanism to justify their hedonic purchase
Choi, J. & Park, H. Y., 28 May 2024, In: European Journal of Marketing. 58, 5, p. 1352-1386 35 p.Research output: Contribution to journal › Journal
Open AccessFile5 Citations (Web of Science)271 Downloads (Pure) -
When and how brands affect importance of product attributes in consumer decision process
Park, H. Y. (First Author) & Chang, S. R. (Participant Author), 19 Dec 2022, In: European Journal of Marketing. 56, 13, p. 1-25 25 p.Research output: Contribution to journal › Journal
Open AccessFile8 Citations (Web of Science)610 Downloads (Pure) -
How Consumers Spend and Distribute Money Tainted by Anger
Park, H. Y. (First Author), 2021, In: Journal of Distribution Science (유통과학연구). 19, 7, p. 51-59Research output: Contribution to journal › Journal
Open AccessFile489 Downloads (Pure) -
How donor's regulatory focus changes the effectiveness of a sadness-evoking charity appeal
Choi, J. (First Author) & Park, H. Y. (Participant Author), 2021, In: International Journal of Research in Marketing. 38, 3, p. 749-769Research output: Contribution to journal › Journal
Open AccessFile433 Downloads (Pure)
Newspaper Articles and Columns
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Does pleasure affect perceptions of price? A look at hedonic vs utilitarian purchases
Choi, J., Madhavaram, S. R. & Park, H. Y.
24/11/21
1 Media contribution
Press/Media: Newspaper Articles and Columns › Other Contributions
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How donors’ regulatory focus changes the effectiveness of a sadness-evoking charity appeal
Choi, J. & Park, H. Y.
4/05/21
1 Media contribution
Press/Media: Newspaper Articles and Columns › Other Contributions