CEIBS AI and Marketing Innovation Lab

Organisation profile

Organisation profile

The CEIBS AI and Marketing Innovation Lab focuses on cutting-edge exploration and innovative application of artificial intelligence in marketing. The Lab is dedicated to establishing an open, diverse and collaborative platform for research and practice, promoting the deep integration of industry, academia and research, and promoting innovation in teaching and research. The Lab empowers enterprises to seize new marketing opportunities in the digital intelligence era.

The Lab's key research areas include:

  • AI-driven user insights
  • Intelligent communication and sales
  • AI-driven new product innovation
  • Brand Management and Optimisation

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Collaborations and top research areas from the last five years

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  • AI搜索时代: 从GEO到AIBE的品牌新蓝图｜GEO白皮书｜2026

    Translated title of the contribution: The AI Search Era: A Brand-New Blueprint for Brands from GEO to AIBE (GEO White Paper 2026)王琪 (Editor) & 刘震 (Editor), 7 Nov 2025, 65 p.

    Research output: Book/Report › Report

    Open Access
    File

  • AI时代的商业进化蓝图

    Translated title of the contribution: Navigating AI-Powered Business Transformation: A White Paper 汪泓 (Guest editor), 杜道明 (Guest editor), 王琪 (Editor), 范凌 (Editor), 郭薇 (Editor), 任远 (Editor), 刘方舟 (Editor), 鲁薏 (Editor), 陈卓, 李子贤 (Editor), 邹育微 (Editor), 赵洋 (Editor), 熊文 (Editor), 邹沅铮 (Editor) & 张可人 (Editor), May 2025, 38 p.

    Research output: Book/Report › Report

    Open Access
    File

  • Navigating AI-Powered Business Transformation: A White Paper

    Wang, H. (Guest editor), Turpin, D. V. (Guest editor), Wang, Q. (Editor), Fan, L. (Editor), Guo, W. (Editor), Ren, Y. (Editor), Liu, F. (Editor), Lu, Y. (Editor), Chen, Z., LI, E. (Editor), Zou, Z. (Editor), Zhao, Y. (Editor), Xiong, W. (Editor), Zou, Y. (Editor) & Zhang, K. (Editor), May 2025, 37 p.

    Research output: Book/Report › Report

    Open Access
    File