Research output per year
Research output per year
Organisation profile
Organisation profile
The CEIBS AI and Marketing Innovation Lab focuses on cutting-edge exploration and innovative application of artificial intelligence in marketing. The Lab is dedicated to establishing an open, diverse and collaborative platform for research and practice, promoting the deep integration of industry, academia and research, and promoting innovation in teaching and research. The Lab empowers enterprises to seize new marketing opportunities in the digital intelligence era.
The Lab's key research areas include:
- AI-driven user insights
- Intelligent communication and sales
- AI-driven new product innovation
- Brand Management and Optimisation
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Profiles
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Zhuo Chen
- Strategy - Assistant Professor of Strategy
- CEIBS AI and Marketing Innovation Lab
- AI powered Enterprise and Management
Person: Scholar
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Wei Guo
- Strategy - Associate Professor of Strategy and Entrepreneurship
- CEIBS AI and Marketing Innovation Lab
Person: Scholar
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Yixuan Liu
- Decision Sciences and Management Information Systems - Assistant Professor of Management Information Systems
- CEIBS AI and Marketing Innovation Lab
- AI powered Enterprise and Management
Person: Scholar
Research output
- 1 Report
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AI搜索时代: 从GEO到AIBE的品牌新蓝图｜GEO白皮书｜2026
Translated title of the contribution :The AI Search Era: A Brand-New Blueprint for Brands from GEO to AIBE (GEO White Paper 2026) Research output: Book/Report › Report
Open AccessFile